Text messaging usage guidelines

Issue/Question

Are there any restrictions to the kinds of text messages I can send from Jackrabbit?

Resolution

Text messaging in Jackrabbit is intended for important, time-sensitive communication with families. Keeping texts focused on essential updates helps ensure reliable delivery and compliance with mobile carrier regulations (A2P 10DLC).

✅ Allowed (Informational)	❌ Prohibited (Marketing)
Class cancellations or time changes	Flash sales or tuitiion discounts
Emergency weather closures	Newsletter signups or "Bring a Friend" promos
Billing/Account notifications	New session enrollment "Early Bird" offers
Direct 1-on-1 customer care	General announcements without a specific alert

Using text messages for essential updates helps ensure your messages reach families quickly and reduces the chance they’ll be filtered or blocked by mobile carriers.

ℹ️ If you need a reliable way to reach families without SMS restrictions, consider Jackrabbit Plus - a branded mobile app that lets you send unlimited push notifications directly to families’ phones, making it a great option for announcements, promotions, and marketing messages.